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Banking & finance
Wealthwise Financial

Vault: Crafting a Smooth, Secure Fintech Experience

A complete redesign of a struggling fintech app with a focus on UX/UI improvements, performance optimization, and personalized features.

Vault: Crafting a Smooth, Secure Fintech Experience

The challenge

Wealthwise Financial came to us with a feature-rich personal finance app that was struggling with low user engagement and high churn rates. Despite offering competitive financial products and services, users found the app difficult to navigate, visually outdated, and slow to respond. The app was also plagued by frequent crashes and security concerns, causing many users to abandon it after just a few sessions.

Client

Wealthwise Financial

Time Frame

4 months

Industry

Banking & finance

Our Approach

Conducted in-depth user research and usability testing to identify pain points

Completely redesigned the UI with a focus on simplicity, accessibility, and visual appeal

Rebuilt the app architecture using modern frameworks to improve performance

Implemented advanced security measures to protect sensitive financial data

Developed personalized insights and recommendations using machine learning

Created an intuitive onboarding process to reduce the learning curve

The solution

We redesigned and redeveloped the Vault app from the ground up, focusing on an intuitive user experience and robust performance. The new app features a clean, modern interface with customizable dashboards that allow users to see their most relevant financial information at a glance. We implemented biometric authentication and end-to-end encryption to ensure the highest level of security. The app now provides AI-driven insights that help users make better financial decisions, along with automated savings features and investment recommendations tailored to each user's goals and risk tolerance.

Technologies used

TensorFlow.js
React Native
Firebase
Node.js

The Results

60% increase in daily active users within 3 months of relaunch

45% improvement in user retention rates

70% reduction in app crashes and performance issues

85% positive feedback in user satisfaction surveys

55% increase in financial transactions completed through the app

35% growth in premium subscription conversions

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